An interaction that breaks.

A whopping 87 percent of teens have witnessed some form of cyberbullying during adolescence and 34 percent of teens have been the actual victims of cyberbullying. With the installation ‘Unaware’ we want to raise awareness of the consequences of cyberbullying. By putting the visitor a different perspective.

A group of Communication & Multimedia Design students designed an interactive installation that was selected to expose at the Playgrounds Festival in Breda. With a small team of students from different academic backgrounds we professionalized this concept.

A pitch for an interactive installation. Role: designer and manager of Communication & Multimedia Design and Mechanical engineering students in the process of professionalizing an installation for Avans Breda.

installation interactive


Cyberbullying is bullying over the internet, because of this the result is never really directly seen. Meanwhile these actions can lead to serious problems for the victims. The installation will illustrate that a small action can have a big influence with literally a destroying impact; over time as more and more users interact with the installation, a plate of glass slowly gets destroyed by falling projectiles.


Starting from the existing concept, we explored what could be improved upon in the way of form, construction and software.


As multimedia designers think quite conceptual, a lot of creative ideas and technical concepts had to be ‘translated’ between the design students and mechanical engineering students.


After deciding on a user flow, a storyboard was sketched to illustrate and explore the way of interacting with the installation.

Back to the drawingboard

Beside the interaction we did not limit ourselves to the originally designed shape. We explored new forms for the installation that would reflect the idea.

Modular design

Using glass and metals means you have to get it right. We have gone through multiple explorations and iterations of design. In addition, we had to keep the construction mobile enough to transport it, and only a couple of people have to be able to assemble the installation.

Material testing

A lot of test have been done to make sure the installation works as expected. The design process diffed quite a lot because of destroying material during the interaction with the user.